Revealing Nike’s Branding Secrets: How They Manipulate Us

 

Additional Images

Nike’s activation booth at ComplexCon

 

Interchangeable shoelaces from the Nike and Off-White collaboration

The Nike and Off-White Blazer Mids next to the interchangeable laces. Source: https://www.juberry.com/review-ten-nike-blazer-mid-off-white-feet-video/

Edward’s Nike and Off-White Prestos with green and white laces. Source: Edward Vuong

 

Nike’s retail store in Soho, New York City

The exterior of the Nike store in Soho, New York City. Source: https://www.gq.com/story/nike-new-york-city-store-soho

Testing Nike shoes in the store’s mini basketball court. Source: https://www.gq.com/story/nike-new-york-city-store-soho

 

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References

Adam, Hajo, and Adam D. Galinsky. “Enclothed Cognition,” Journal of Experimental Social Psychology, vol. 48, no. 4 2012, pp.918-925.

Barthes, Roland. The Fashion System. University of California Press, 1990.

Barnard, Malcolm. Fashion as Communication. Routledge, 2002.

Conway, Michael. “You Can Make Any Sneakers Look Like the Virgil Abloh x Nike ‘The Ten’ Collab With These Laces.” Footwear News, http://footwearnews.com/2017/focus/athletic-outdoor/virgil-abloh-nike-the-ten-sneakers-laces-455259/. Accessed 24 Feb. 2018.

Cova, Bernard, et al. Consumer Tribes. Butterworth-Heinemann, 2007.

“First Look: Inside Nike Soho.” Nike, 9 Nov. 2016, https://news.nike.com/news/nike-soho-first-look.

Goffman, Erving. The Presentation of Self in Everyday Life. Penguin, 1990.

Gruen, Thomas W., et al. “eWOM: The Impact of Customer-to-Customer Online Know-How Exchange on Customer Value and Loyalty.” Journal of Business Research, vol. 59, no. 4, Elsevier, Apr. 2006, pp. 449–56, doi:10.1016/J.JBUSRES.2005.10.004.

Merleau-Ponty, Maurice, and Donalt A. Landes. Phenomenology of Perception. Routledge, 2014.

“Nike’s ComplexCon Booth Encouraged Creative Expression” Youtube, uploaded by Complex New, 6 Nov 2017, https://www.youtube.com/watch?v=o1uSuMYHHyM.

Prahalad, C. K., and Venkat Ramaswamy. “Co-Creation Experiences: The Next Practice in Value Creation.” Journal of Interactive Marketing, vol. 18, no. 3, 2004, pp. 5-14.

Solis, Brian. What’s the Future of Business?: Changing the Way Businesses Create Experiences. John Wiley & Sons, 2013.

Theng So, Jing, Andrew Grant Parsons, and Sheau-Fen Yap. “Corporate Branding, Emotional Attachment and Brand Loyalty: The Case of Luxury Fashion Branding.” Journal of Fashion Marketing and Management: An International Journal, vol. 17, no. 4, 2013, pp. 403-423.

 

Music Citations

Karud, Joakim. “That Day.” Youtube, uploaded by AudioLibrary, 21 July 2016, https://www.youtube.com/watch?v=YDT00lBAG2g&list=RDtnV_PH26SVU&index=9.

—- “By The Croft.” Youtube, uploaded by AudioLibrary, 18 Sept 2016, https://www.youtube.com/watch?v=tnV_PH26SVU.

 

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